About Us
Lower Extremity Review
lerEXPO is powered by the team at Lower Extremity Review (lermagazine.com) or LER as we like to call it. In print for 10+ years, this monthly magazine fills the lower extremity information gap for practitioners in the fields of Podiatry, Orthopedics, Physical Therapy, Orthotics and Prosthestics, Pedorthics, and Athletic Training. Our mission statement:
LER: Showcasing evidence and expertise across multiple medical disciplines to build, preserve, and restore function of the lower extremity from pediatrics to geriatrics.
Our website boasts nearly 5,000 proprietary clinical and industry-related articles with new content generated monthly. This immense amount of relevant content yields a higher ranking result for search engines.
LER’s editorial content is driven by 4 pillars:
Biomechanics matter
Injury prevention is possible
Diabetic foot ulcers can be prevented
Collaborative care leads to better outcomes
Our goal is to create CREDIBLE CONTENT that engages readers. We know this is true from their comments on the website to their emails with questions about a story to their phone calls suggesting topics…to recent citations by the Washington Post and ESPN from a 2015 article on Lisfranc fractures. LER’s content drives reader engagement because credibility counts!
Our goal is to be ACCESSIBLE. Editorial staff attends professional healthcare meetings throughout the year to talk to experts, exhibitors, and attendees to bring the most up-to-date findings to our readers. We’ve done that from day 1, but we also maintain open archives—our online content is not behind a paywall—that’s why we have more than 175,000 unique visitors a month. This is why WaPo and ESPN were able to cite the 2015 article.
Our goal is to be APPROACHABLE—as a publication, as a website, as a community organizer and partner. We talk to all clinicians who may benefit from hearing about collaborative care or how lower extremity products can help improve patient outcomes.
Our goal is to be COLLABORATIVE—with experts from all disciplines, with readers from all over the world, with innovative entrepreneurs who build products that can benefit our readers’ patients. We’re happy to work with anyone whose goal is to improve the care of the lower extremity patient.
The Team Behind LER
Rich Dubin
Founder and Publisher
Richard Dubin has started four successful magazines for the medical, consumer health and technology marketplaces. He has been involved in every aspect of the medical publishing industry for 30 years. He started in the early ‘90s with Current Podiatry, moved to Podiatry Today, then created BioMechanics to deliver a multi-disciplinary audience. When BioMechanics was shuttered, Rich pivoted to create Lower Extremity Review as a way to continue to serve and build the lower extremity niche addressing the needs of Podiatry, Sports Medicine, Orthopedics, Physical Therapy, Orthotics & Prosthetics, Pedorthics, Athletic Training, and Wound Care, but also bringing in expert voices from vascular medicine, lymphatics, and sports technology. When the COVID-19 pandemic hit, Rich doubled-down on a decade long dream to build an online meetings experience with a digital exhibit hall and thus lerEXPO and lerMARKETPLACE were launched in record time, with the first events in fall of 2020. Indeed, Rich brings his industry expertise to life as the host of countless lerEXPO events. Rich is an avid basketball player.
January Shoaf
Editor
January has been writing since she could first pick up a pen and has spent the last decade writing professionally. She began her career at Dick’s Sporting Goods Corporate in eCommerce and marketing, most notably as a copywriter and “the voice” of Field & Stream. After several rewarding years at Dick’s, she transitioned to Direct Energy Business as a marketing copywriter. Passionate about language and storytelling, January holds a B.S. in English with a minor in linguistics. Editing has always come naturally to her, and throughout her career, she has been recognized for her strong editorial skills. Her experience includes editing books, marketing content and time at an advertising agency, where she crafted compelling, audience-focused content. Outside of work, January is passionate about music and can often be found at a concert (usually her favorite band, Better Than Ezra), working on her novel, or swapping critiques with her writing group at a local coffee shop. Most importantly, she thanks Jesus for it all.
Reach Us
Feel free to call or email us to discuss your opportunities